Diploma in Wines & Spirits
Unit 1: The Global Business of Alcoholic Beverages
Candidate Case Study Brief for the written closed-book theory exam - 12 June 2019
» download
|
June 2019 – The lower alcohol wines and spirits category
There is an ever-increasing portfolio of alcohol-free and reduced alcohol products available in the
marketplace. Whilst a focus on issues such as public health and social responsibility might have kickstarted
this trend, a vibrant new category has emerged as a result of engagement by both consumers
and producers.
There are a number of different options to reduce or virtually eliminate alcohol from wines. There are
even brands of non-alcoholic distilled drinks. Ever-more-sophisticated techniques have been
developed in the interests of efficiency and authenticity, but feedback from consumers suggests that
they remain qualitatively inferior to their more alcoholic counterparts.
There is a tension between aficionados who argue that such products necessarily mean a compromise
on quality and realists who acknowledge there is a demand for them. There are also those who simply
like to drink them.
|
INSTRUCTIONS FOR CANDIDATES:
Candidates are reminded of the need to research the topic thoroughly using the course
materials, trade/general press and other industry sources. Answers in the Unit 1 case study
examination should show clear evidence of critical analysis of source material and wellreasoned
personal commentary, together with relevant examples to support the points made.
Candidates are advised to read the Study Guide for further guidance on the Unit 1 case study and how to prepare for the examination.
Candidates must address all required sections in the examination and gain a minimum overall mark of 55% to qualify for a pass grade.
